The fellowship project is an open ended personal project done alongside other project duties—a chance for the fellow to create something that reflects both Airbnb's values and the fellow's own personal interests.
As a former nanny with interest in design for kids, I chose to focus my project on family travel with Airbnb. I have spent my time conducting research and compiling a strategy for how Airbnb could improve the experience for families traveling on the platform.
I have also been creating a gift box to send to exceptional family-friendly hosts that includes a wooden puzzle with shapes based on real family-friendly Airbnb listings, a kid's guide to the local city, and a matching game to accompany the puzzle.
Promotional print materials and branded publications created while working at People's Liberty. As one of the first Design Residents in the local philanthropic lab, I was able to help define the voice and visual style of the overall brand, alongside the lead designer, Megan Deal.
Work Hard | Play Hard
Collaborators:Brandon Kennedy, Amy Dagilis, Jonathan Reynolds, Megan Fakes
Proposed design concept for the Branding of DAAP's Senior Showcase. The concept revolves around the idea that, after five years of Hard Work, it's time to Play Hard. The brand shows the contrast between work and play by leveraging differing letterforms, photography, and color.
A handful of the projects I have worked on so far at Airbnb.
Using photography from a carefully planned photo shoot, images of ingredients were compiled into elaborate patterns to represent favorite recipes from around the office. The designs became part of a tabletop calendar that was mailed out as the company's holiday greetings.
Completed in conjunction with Sean Duffy.
Post Share Project
A social experiment asking Millennials the question Is Social Media Good or Evil?
As the effect of social media on the Millennial Generation continues to become the subject of countless scholarly (and not so scholarly) articles and conversations, we set out to ask Millennials themselves to weigh in on the hot topic.
We conducted a survey of sorts and are in the process of designing a system to represent our findings. The final solution will be in the form of a printed exhibition piece, a website, and a motion series all chronicling a collection of stories and passionate opinions surrounding the topic.
Working on a team of three, a redesign of an existing vitamin C product, EmergenC, was created to fit into an active and on-the-go woman's lifestyle. We did so by focusing on key features, like an easier to pour pouch and a more portable outer package that fits into a purse or pocket. We also created a new brand strategy that speaks to both the all-natural ingredients, as well as the energy giving qualities of the product, by layering pop colors and quirky messaging with simplified graphics and natural materials.
west coast road eats
Travel Guide Redesign
Goal Statement: Redesign the travel guide West Coast Road Eats to include increased visual interest and improved comprehension for the young road-tripping couple.
The existing, original publication includes strictly text in a novel-like format that highlights food destinations along the west coast. The redesign capitalizes on the topic of the book by bringing in copious amounts of food and related imagery to add visual interest, in combination with typesetting that breaks down the extensive amount of information into smaller, more manageable segments.
Developed overarching visual aesthetic, invitation suite, and accompanying paper goods for an upscale wedding.
Selection of Portraits DSLR photography
lifestyle + children
Curated iPhone Collections The intersection of design and my every day life: capturing the things that catch my glance.