WHAT'S YOUR STORY
Target, Summer 2013
Collaborator: Laura Kaehr
Project Prompt: Research and develop a strategy for Target to stand out in the market of children's licensed apparel. Implement that strategy by creating a full line of clothing for both toddler girls and boys.
Working with a fashion design intern, we utilized trend forecasting and market research strategies to find three key whitespace opportunities within the market that would position a unique future for Target's licensed apparel.
We combined my textile designs with Laura's silhouettes to create a full collection for toddler boys and girls, and a gender neutral line specific to newborns.
The collection is a collision of old and new, where classic storybooks and contemporary trends come together to create a chic collection appealing to both moms and kids.
* While the project was intended to fully conceptual, the ideas went on to inspire a line of storybook themed clothing that was actually implemented.