TARGET DESIGN STRATEGY & TEXTILE DESIGN
Defining the future of Target’s licensed apparel for kids, inspired by classic storybook characters.
Working with a fashion designer, I utilized trend forecasting and market research strategies to find key opportunities within the market that would position a unique future for Target's licensed apparel. We combined my textile designs with the fashion designer’s silhouettes to create a full collection for toddlers and newborns that went beyond the usual superheroes and princesses. The collection is a collision of old and new, where classic storybooks and contemporary trends come together to create a chic collection appealing to both moms and kids.
Role: Strategy & Textile Design
Team: Laura Kaehr Fashion Designer, Elisa McBride Supervisor, Abby Hyslop Mentor
